Honda has joined the festive celebrations in India with an exciting new launch: the Honda Elevate Apex Edition. This special edition of the popular Honda Elevate comes with a host of new features and updates, aiming to attract new customers and offer a fresh experience to existing fans of the brand. With prices starting at Rs 12.86 lakh (ex-showroom), the Apex Edition commands a small premium over the standard model, adding unique elements that enhance its style, comfort, and overall appeal.

What is the Honda Elevate Apex Edition?

The Honda Elevate Apex Edition is a special variant of the Honda Elevate, a compact SUV that has been well-received in the Indian market. Designed to bring something extra for the festive season, this edition includes several new features and design enhancements that make it stand out from the standard version.

The Apex Edition is available in two variants — V and VX — and comes with a choice of two transmission options: a 6-speed manual transmission and a continuously variable transmission (CVT). Priced at a premium of Rs 15,000 over the standard model, the Apex Edition aims to offer a superior cabin experience and a more dynamic exterior look.

What’s New in the Honda Elevate Apex Edition?

Exterior Updates

Honda has made several changes to the exterior design of the Elevate Apex Edition to give it a more stylish and bold appearance. Here are some of the key updates:

1. Piano Black Finish Bumpers: Both the front and rear bumpers now feature a piano black finish with silver accents. This new design element adds a touch of sophistication and sportiness to the vehicle, making it look more dynamic and attractive.
2. Additional Side Cladding: The Apex Edition comes with chunky-looking additional side cladding, which enhances the car’s rugged appeal. This feature not only adds to the aesthetics but also provides extra protection to the sides of the vehicle.
3. Apex Edition Badges: To highlight the special nature of this variant, Honda has added Apex Edition badges on the fenders and an Apex Edition emblem on the tailgate. These badges serve as a visual reminder of the exclusivity and special features of this edition.

Interior Enhancements

Inside, the Honda Elevate Apex Edition offers several improvements designed to provide a more premium and comfortable driving experience. The new updates include:

1. Dual-Tone Interior: The cabin of the Apex Edition features a dual-tone Ivory and black color combination, which gives it a more refined and luxurious look. This new color scheme adds a sense of elegance and style to the interior, making it more appealing to customers who prefer a sophisticated cabin environment.
2. Leatherette Finish: The door linings and instrument panels of the Apex Edition come with a plush leatherette finish. This premium material enhances the overall feel of the interior, providing a touch of luxury and comfort that customers will appreciate.
3. Ambient Lighting: The Elevate Apex Edition offers seven different ambient lighting options, allowing drivers to customize the cabin’s mood and ambiance to their liking. Ambient lighting is a popular feature in modern vehicles, as it adds to the overall driving experience, especially during night drives.
4. Signature Seat Covers and Cushions: The seats in the Apex Edition come with special Apex Edition Signature seat covers and cushions, providing added comfort and a unique visual appeal. These seat covers and cushions are designed to match the overall interior theme, creating a cohesive and stylish look.

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Why Did Honda Introduce the Apex Edition?

According to Kunal Behl, Vice President, Marketing & Sales at Honda Cars India Ltd., the introduction of the Apex Edition is aligned with the start of the festive season in India. “The festive season in India has begun, and we are thrilled to introduce the attractively priced new Apex Edition of the Honda Elevate, boasting enhanced interiors for a superior cabin experience, combined with new bold exterior elements that elevate its dynamic and stylish appeal,” Behl said.

The Apex Edition is Honda’s way of offering something fresh and exciting to its customers during this festive period. By adding unique design elements and features, Honda aims to attract new buyers and retain the interest of its existing customers, further strengthening its position in the highly competitive compact SUV market.

Honda Elevate Apex Edition vs. Standard Model: Price Comparison

The Honda Elevate Apex Edition is priced slightly higher than the standard model, with a premium of Rs 15,000. Below is a detailed comparison of the prices for each variant:

As the table shows, the Apex Edition commands a price increase of Rs 15,000 across all variants compared to the standard version. This additional cost is justified by the enhanced features and updates that the Apex Edition offers, providing more value to customers looking for a unique and stylish vehicle.

What Does the Apex Edition Offer to Customers?

The Apex Edition of the Honda Elevate brings a range of benefits to customers, making it an attractive choice for those looking for something more than the standard model. Here are some of the key benefits:

1. Enhanced Styling: With its piano black finish bumpers, additional side cladding, and Apex Edition badges, the Apex Edition looks more dynamic and stylish than the standard model. These enhancements give the car a more premium and exclusive appearance.
2. Improved Interior Comfort: The dual-tone interior, plush leatherette finish, and Apex Edition Signature seat covers provide a more luxurious cabin experience. The seven ambient lighting options allow for a customizable and relaxing atmosphere inside the car.
3. Limited Edition Appeal: As a special edition model, the Apex Edition has a unique appeal that sets it apart from the standard version. This exclusivity can be an attractive factor for customers who want a vehicle that stands out on the road.
4. Affordable Upgrade: The Apex Edition offers all these enhancements at a relatively affordable premium of Rs 15,000 over the standard model. For many customers, this small price increase is worth the additional features and benefits that the Apex Edition brings.

Who Should Consider the Honda Elevate Apex Edition?

The Honda Elevate Apex Edition is ideal for customers who:

• Value Style and Exclusivity: If you’re someone who appreciates a stylish car with a unique look, the Apex Edition is a great choice. The special badges, color combinations, and exterior design elements make it a distinctive option in the market.
• Want a Premium Driving Experience: The interior upgrades, including the dual-tone design, leatherette finish, and ambient lighting, create a more comfortable and luxurious driving experience. If you want a car that feels premium without breaking the bank, the Apex Edition is worth considering.
• Are Looking for a Festive Upgrade: With the festive season underway, the Apex Edition provides an opportunity for customers to celebrate with a new, upgraded vehicle. The special edition adds a touch of festivity and excitement to the car-buying experience.

Conclusion

The launch of the Honda Elevate Apex Edition is a smart move by Honda to capture the festive market in India. With its combination of stylish exterior enhancements, luxurious interior upgrades, and limited edition appeal, the Apex Edition offers something new and exciting for customers. The modest premium of Rs 15,000 over the standard model makes it an affordable upgrade, providing additional value to buyers who want a unique and comfortable driving experience.

Whether you are a current Honda Elevate owner looking for an upgrade or a new customer interested in a compact SUV with a premium touch, the Apex Edition offers a compelling option. With its blend of style, comfort, and exclusivity, the Honda Elevate Apex Edition is set to make a mark in the festive season and beyond.